Serial Bus

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Archive for the ‘Arts’ Category

My Name is Singh, Rocket Singh!

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By the time I post this, Aamir Khan must have moved to another city of India. There is no telling whether it will be big or small, famous or obscure. A legion of his fans and curious onlookers await the fifth clue. Though Aamir calls it an Alternate Reality Game, what he is doing would be interesting by any other name too. And unprecedented. His bharat-darshan has raised film marketing to a new level. Though film-makers have long strived to create buzz around upcoming movies, never has it taken on the kind of aura as in recent times. It is high time that they instituted a Filmfare and an Oscar for Best Marketing of a Feature Film.

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Written by serialbus

December 17, 2009 at 11:32 pm

Alas, MJ

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The famous guy who I shared (just) my initials with died last Thursday at 50. Michael Jackson enthralled the world for about 40 years before giving up the ghost. The death of any other singer of English songs would not have moved me so much – but MJ was a huge cultural cross-over. Outside of the US too, he was a childhood icon of many a non-English speaking people and a cool embodiment of all the razzle-dazzle that West represented for us.

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Written by serialbus

June 29, 2009 at 8:19 pm