Serial Bus

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Posts Tagged ‘Paa

My Name is Singh, Rocket Singh!

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By the time I post this, Aamir Khan must have moved to another city of India. There is no telling whether it will be big or small, famous or obscure. A legion of his fans and curious onlookers await the fifth clue. Though Aamir calls it an Alternate Reality Game, what he is doing would be interesting by any other name too. And unprecedented. His bharat-darshan has raised film marketing to a new level. Though film-makers have long strived to create buzz around upcoming movies, never has it taken on the kind of aura as in recent times. It is high time that they instituted a Filmfare and an Oscar for Best Marketing of a Feature Film.

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Written by serialbus

December 17, 2009 at 11:32 pm